الانتقال الى المحتوى الأساسي

جامعة الملك عبدالعزيز

KING ABDULAZIZ UNIVERSITY

كلية الدراسات التطبيقية

تفاصيل الوثيقة

نوع الوثيقة : مقال في مجلة دورية 
عنوان الوثيقة :
توعية المستهلك والتأمين شراء السلوك : دراسة حالة من منطقة Purvanchal
Consumer awareness and insurance buying behaviour: A case study of Purvanchal area
 
الموضوع : التأمين 
لغة الوثيقة : الانجليزية 
المستخلص : In the present economic scenario the role of insurance can’t be overstated. Almost seven years have passed since the insurance industry has been liberalized. Though the insurance industry is growing by leaps and bounds still there is very huge untapped market of around 80%, which is ever growing. The growth rate for life insurance was as high as 95% for the year 2006 – 07, still the public at large is not aware about the true utility of the insurance. It is felt that the insurance industry again has confined itself to the urban areas leaving the vast rural population of around 73% either uninsured or under-insured. The awareness and knowledge about insurance is poor especially in rural areas. However, the study shows that other industries are doing very well in rural market. Thus this study aims to find out the awareness level about insurance keeping in view the education level and their income. The study aims at finding the awareness level and purchasing potential of the individuals in semi – urban and rural area such as Purvanchal in Uttar Pradesh state of India. The researcher attempts to establish the relationship of education and income of the respondents with their attitude, knowledge and buying behavior for insurance 
ردمد : 1 
اسم الدورية : العالمي للمجتمع التربية والتعليم والتنمية 
المجلد : 1 
العدد : 1 
سنة النشر : 1431 هـ
2010 م
 
نوع المقالة : مقالة علمية 
تاريخ الاضافة على الموقع : Tuesday, August 3, 2010 

الباحثون

اسم الباحث (عربي)اسم الباحث (انجليزي)نوع الباحثالمرتبة العلميةالبريد الالكتروني
زايد أحمد الأنصاريAnsari, Zaid Ahmedباحثدكتوراهzaid.ahmad@rediffmail.com

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 27564.docx docx 

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