Document Details

Document Type : Article In Journal 
Document Title :
The Evaluation of the Saudi Firms' Marketing Practice from Islamic Point of View
تقييم الممارسات التسويقية في المنشآت السعودية من منظور إسلامي
 
Subject : Articles  
Document Language : Arabic 
Abstract : This study investigated the way of practicing the marketing activities by Saudi Finns from an Islamic point of view. The objective was to examine whether the local firms adhere to the Islamic principles when they market (heir products and practice the marketing activities. It also examined the obstacles encountered by the marketing management personnel when they apply the marketing activities. The study found that there were few firms which follow the Islamic principles because of the lack of Islamic knowledge and the influence of Western methods. The study recommended that the local firms apply the Islamic principles when they market their product.  
ISSN : 1018-7383 
Journal Name : Islamic Economics Journal 
Volume : 12 
Issue Number : 1 
Publishing Year : 1420 AH
2000 AD 
Number Of Pages : 54 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
ياسر عبد الحميد الخطيبYASSERA AL-KHATIB Researcher  
حبيب الله محمد رحيم التركستانيHABIBALLAH M. AL-TORKISTANIResearcher  

Files

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